Science Communication
Dialogue between science and society
Science communication denotes the dialogue between and society. It is used to prepare the results of in a manner that is suitable for various target groups beyond the scientific community. This enables society to increase its knowledge and accordingly make informed decisions.
It requires researchers to be aware of conveying complex scientific or academic content in a comprehensible and correct manner. That is one of science communication’s greatest challenges.
To whom is science communication directed?
In addition to the general population, science communication can also address various other target groups. These include:
• Politicians, to enable them to make informed decisions
• Education institutions: knowledge transfer to schools or universities for teaching staff, students or pupils
• Companies: specialists can use academic or scientific insights for innovation purposes
• Media: science journalists who discuss research results in the press
Science communication serves as a link between these target groups and .